Category: English

The Unknown Shopper #1: novel behaviors in grocery retail amid the virus

The COVID-19 outbreak has dramatically changed how people shop for groceries. This article highlights these changes using cleaning supplies as an example. There has been a significant increase in traffic in cleaning supplies aisles, while overall store traffic has declined. Shoppers are spending less time browsing but still buying at similar rates. This data can help stores improve the shopping experience and ensure products are available when needed.

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