Retail media is one of the fastest-growing ad channels
It’s projected to reach $140B globally by 2026
Yet in-store media remains a blind spot.
Connect in-store media exposure—digital displays, endcaps, shelf talkers—to actual purchase behavior. Mediar ties what shoppers see to what they buy.
Move beyond sales lift. Our models isolate true media impact against baseline activity, helping you understand which campaigns drive net-new sales.
Track stopping power, dwell time, and path-to-purchase to uncover how shoppers respond to media across the store.
Attribute value across all in-store interactions—media, promotions, merchandising—to get a complete picture of campaign performance.
Retail media is booming—but in-store has lacked the tools to prove its value. IMPACTr™ changes that.
IMPACTr™ is Mediar’s attribution engine built specifically for in-store retail media. It tracks how shoppers engage with physical media placements—like digital screens, endcaps, and shelf signage—and ties that exposure to behavioral outcomes and incremental sales. With closed-loop attribution, brands and retailers can finally measure what’s working inside the store—at the same level of sophistication as online media.
Know exactly which in-store media assets drove attention, engagement, and conversion.
Understand which surfaces—screens, shelf strips, endcaps—deliver real returns across retail partners.
Use data to guide media buying decisions, creative testing, and investment levels.Use data to guide media buying decisions, creative testing, and investment levels.
Justify increased retail media spend with robust attribution metrics aligned to your KPIs.
Show brands how your in-store media directly impacts shopper behavior and drives incremental sales.
Deliver credible campaign results that encourage repeat buys and larger media commitments.
Turn high-traffic areas and digital screens into measurable, high-performing ad inventory.
Build trust with CPGs by reporting on true media performance—not just impressions or footfall.
Compare media performance across stores, formats, and regions to continually improve your offering.
USA
382 NE 191st St, Suite 47134
Miami, Florida 33179-3899 USA
Email: info@mediarsolutions.com
Phone: +1 (415) 578-4967
BRAZIL
Senhora do Carmo, 931, Sion,
8º andar, Belo Horizonte – MG
CEP 30.310-000
Email: contato@mediarsolutions.com
Phone: +55 (11) 99172-6362
