Phil Moran, Mediar Solutions’ VP of Sales and Business Development, brings a remarkable track record of success and leadership in the sales sector. With decades of experience driving revenue growth and leading high-impact teams, Phil has consistently demonstrated the ability to scale businesses, enter new markets, and secure pivotal client relationships.
Key Achievements in Previous Roles
Phil’s career is highlighted by his early involvement in two industry-defining companies. At Blackhawk Network (BHN), he was part of the founding team, joining as employee #14. During his tenure, the company grew to 4,000 employees and established a stronghold in over 60,000 grocery stores worldwide. Phil’s efforts helped Blackhawk Network become a leader in the prepaid and gift card industry.
At CashStar, where Phil was the second employee hired, he spent nine years leading the company’s sales efforts, playing a critical role in its eventual $175 million acquisition. CashStar expanded under his leadership, growing to 165 employees and securing partnerships with major brands like Gap, The Home Depot, Williams-Sonoma, and Best Buy.
Leadership in Market Penetration and Expansion
One of Phil’s most impactful contributions to the companies he’s worked for is his ability to pioneer new markets. At CashStar, Phil was instrumental in driving digital gift card adoption. By indemnifying retailers against fraud, Phil and his team created a unique value proposition that helped CashStar become a trusted partner for some of the largest brands in the world.
Similarly, at Blackhawk Network, Phil identified the untapped potential in grocery store foot traffic, using it as a springboard to scale the sale of gift cards at an unprecedented level. His keen eye for capitalizing on market opportunities has been a hallmark of his career.
Strategic Sales Successes
Phil’s approach to sales leadership is deeply rooted in a strong sense of strategy and execution. At CashStar, he oversaw all aspects of sales management, consistently developing strategies that not only expanded market share but also secured long-term client relationships. His focus on being first to market and consistently delivering better products gave him a competitive advantage, especially when navigating challenges like the “Build vs. Buy” dilemma.
Data and Analytics: A Key to Future Growth
For Phil, data is everything. He sees analytics as the driving force behind sales success, particularly in understanding consumer behavior and identifying opportunities for growth. His vision aligns perfectly with Mediar Solutions’ focus on AI-driven insights to help retailers and CPG brands enhance their decision-making processes.
By leveraging data, Phil plans to expand Mediar’s reach into new markets, targeting high-profile clients and positioning the company as a leader in category growth insights. His commitment to improving customer satisfaction, combined with his focus on delivering full-service support and enhanced dashboards, will ensure Mediar remains at the forefront of innovation in retail analytics.
Lessons from Leadership Challenges
Phil’s career has not been without its challenges. At CashStar, he faced the perennial “Build vs. Buy” question, which required quick decision-making and a clear understanding of the market landscape. His response—to be first to market and always deliver a better product—helped CashStar solidify its position and achieve significant revenue growth.
This experience shaped Phil’s leadership philosophy: innovate early and continuously improve. He carries this philosophy into his role at Mediar Solutions, where he is focused on fostering relationships with top retailers and brands while driving adoption of Mediar’s cutting-edge technology.
Phil’s experience, leadership, and strategic mindset position him as a key figure in driving Mediar Solutions forward. His proven ability to scale businesses, coupled with a deep understanding of sales strategies and market dynamics, ensures that Mediar is well-equipped to continue its growth and innovation in the retail space.