Mediar’s Store-in-Store Success
A leading food & beverage brand aimed to enhance shopper engagement and increase sales within the breakfast category, which includes cookies, coffee, cereal, milk, and RTD beverages. The objective was to assess whether specialized store-in-store displays could significantly impact category conversion rates and optimize promotional spending in a competitive retail environment.
10% more shoppers engaged with breakfast displays compared to standard aisles
The brand launched a multi-faceted strategy to elevate the effectiveness of breakfast category promotions. Mediar’s ShopperLab was used to measure the performance of endcaps and store-in-store displays designed to draw in and engage shoppers. Alongside this, a full sales analysis compared the uplift of these premium displays against traditional shelf placements. Shopper mission evaluations provided deeper insights into navigation patterns and dwell time, while key behavior metrics at breakfast-focused zones were benchmarked against standard sections to gauge overall impact.
The initiative generated clear, measurable gains: shopper visits to breakfast displays climbed by 10%, while conversion rates within the category rose by 7.4%. The optimized strategies also drove significant promotional efficiencies, reducing wasted spend across multiple chains. In fact, the performance analysis revealed that nearly 3 out of 4 shoppers who paused at the new displays went on to purchase within the category—a powerful proof point that immersive, well-placed displays outperform standard layouts.
Although the pilot did not justify an immediate large-scale rollout, it underscored how precision measurement and shopper-centric design can meaningfully improve engagement while optimizing promotional investments.
