Mediar leverages advanced AI to transform shopper behavior into powerful retail insights. Our platform empowers retailers to boost sales and enhance customer experiences by translating complex in-store data into actionable strategies.
A: Mediar’s solution is designed with data protection in mind. All shopper data is anonymized before it leaves the store, ensuring full compliance with GDPR and other relevant privacy regulations.
A: Mediar’s solution is designed with privacy in mind. All shopper data is anonymized before it leaves the store, ensuring full compliance with GDPR and other relevant privacy regulations.
A: We use existing CCTV infrastructure to gather anonymous shopper data, ensuring compliance with GDPR and other privacy laws. Our AI algorithms analyze this data to provide actionable insights without compromising shopper privacy.
A: Our technology utilizes existing CCTV cameras to anonymously track shopper behavior. AI algorithms analyze the footage to provide insights on store layout, promotional activities, and sales performance. This data helps brands and retailers understand how customers interact with products and make purchasing decisions.
A: Deploying Mediar is quick and straightforward. Our small "blackbox" device is installed in-store and requires no integration with your existing POS systems. The setup is usually completed in a few hours, with remote support available.
A: Very. There’s no new hardware or complicated installation. We remotely access your existing CCTV feeds, sync with sales data, and handle all the setup. You’ll start seeing insights within days, not months.
A: We typically connect to your in-store video feeds and POS data. From there, Mediar does the rest — turning raw footage into privacy-compliant, store-specific insights that drive retail media and trade performance.
A: Mediar provides comprehensive support, including remote setup assistance, ongoing technical support, and detailed analytics reports. Our team is dedicated to ensuring your success and maximizing the value of our platform for your business.
A: Yes. While we don’t deploy sensors, Mediar can be a powerful complement to sensor systems for a more complete picture. In past pilots, combining Mediar’s behavioral insights with sensor data uncovered new layers of understanding. And if you want even more precise measurement in a specific zone, we can add extra cameras to enhance visibility — without disrupting your store environment.
A: No. Mediar doesn’t rely on in-store sensors. Instead, we use your existing CCTV infrastructure to analyze shopper behavior with far more depth and flexibility. Sensors can detect motion or count people, but they lack context. Mediar shows what shoppers actually do — where they stop, what they interact with, and whether they convert — without requiring any new hardware.
A: Mediar provides real-time, targeted insights that enhance the effectiveness of retail media campaigns. By understanding shopper behavior, brands can optimize their in-store marketing strategies, resulting in higher engagement and conversion rates.
A: Mediar provides closed-loop attribution for in-store media. We track exposure to screens and displays, analyze engagement patterns, and connect them directly to sales impact — so you can prove performance the same way digital does.
A: Mediar helps reduce lost shoppers, provides valuable insights on missed sales opportunities, and maximizes the ROI on in-store trade investments. Our platform delivers real-time insights that enable informed decision-making and improved sales performance.
A: Clients using Mediar have seen a significant improvement in sales conversions. Our platform has boosted client sales conversions by up to 56%, with a 300% ROI within 30 days of implementation.
A: By providing detailed insights into shopper behavior, Mediar helps brands and retailers make data-driven decisions about product placement, promotional strategies, and store layouts. This leads to higher shopper engagement and increased sales conversions.
A: Unlike basic sensor tools that track movement or counts, Mediar delivers behavioral intelligence. We show why shoppers convert or don’t, how execution impacts sales, and which areas of the store underperform — all without additional hardware or guesswork.
A: Sensors can count foot traffic. Mediar can tell you who stopped, for how long, what they interacted with, and whether they bought — all tied to a specific fixture or campaign. It’s the difference between impressions and real outcomes.
