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Transforming Shopper Behavior into Actionable Insights for Retail Success

Our Company

Mediar has been ahead of the curve since day one — using AI to decode shopper behavior long before it was trending.
A few key things about us:

Our proprietary dataset includes 100M+ shopper journeys across diverse retail environments.

We’re the only platform that connects in-store media exposure to shopper behavior and purchase.

Our name reflects our mission: bridging Media + Retail — we saw the retail media wave coming before it even had a name.

Why it matters:
While others focus on past sales, we illuminate the entire path to purchase — helping brands and retailers uncover missed opportunities, optimize performance, and drive smarter growth in physical stores.

We’re proud of where we started. Even more excited about where we’re headed.

The Mediar Advantage

Track Shopper Behavior

Analyze in-store movements • Identify key conversion patterns

Decode Purchase Decisions

Map product placement impact • Measure promotional effectiveness

See the Full Picture, Across Time

Compare dayparts, date ranges, and more • Make smarter, faster decisions

Optimize Store Strategy

Tailor store layouts • Refine merchandising tactics

Test and Improve

Run in-store A/B tests • Continuously optimize based on data

Attribute Retail Media Impact

Measure in-store ad effectiveness • Link digital campaigns to physical sales

Ensure Cost-Effectiveness

Utilize existing CCTV systems • Enable easy and efficient set-up

Our Team

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Gustavo Lemos
Gustavo Lemos

CEO and co-founder

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Andrea Betti-Berruto
Andrea Betti-Berruto
Chief Technology Officer
Chief Operating Officer
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Phil Moran
Phil Moran

US VP of Business Development & Sales

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Cristiano Paranhos
Cristiano Paranhos

VP Operations and co-founder

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Thalles Fonseca
Thalles Fonseca

Sales Director

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Rodrigo Damasio
Rodrigo Damasio

Director of Customer Success

Trusted By

Backed by Talent from

Want to Join Our Team?

We are always on the lookout for exceptional individuals to join our growing family.