Mediar started with a simple observation from inside a store, not a slide deck: retailers had cameras everywhere, and none of that footage was being used to understand why people bought, or didn’t.
Our name reflects our mission: bridging Media + Retail, we saw the retail media wave coming before it even had a name.
That bet came from our CEO Gustavo Lemos’s own path from store manager to retail tech founder, a perspective that still shapes how we build the product today: start from what actually happens on the floor, not from what’s easy to measure.
