Mediar started with a simple observation from inside a store, not a slide deck: retailers had cameras everywhere, and none of that footage was being used to understand why people bought, or didn’t.
That bet came from our CEO Gustavo Lemos’s own path from store manager to retail tech founder, a perspective that still shapes how we build the product today: start from what actually happens on the floor, not from what’s easy to measure.
Our name reflects our mission: bridging Media + Retail, we saw the retail media wave coming before it even had a name.
