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FAQ

AI Powered Retail Analytics

Mediar leverages advanced AI to transform shopper behavior into powerful retail insights. Our platform empowers retailers to boost sales and enhance customer experiences by translating complex in-store data into actionable strategies.

Q: How does Mediar ensure data protection?

A: Mediar’s solution is designed with data protection in mind. All shopper data is anonymized before it leaves the store, ensuring full compliance with GDPR and other relevant privacy regulations.

Q: How does Mediar’s technology work?

A: Our technology utilizes existing CCTV cameras to anonymously track shopper behavior. AI algorithms analyze the footage to provide insights on store layout, promotional activities, and sales performance. This data helps brands and retailers understand how customers interact with products and make purchasing decisions.

Q: How does Mediar ensure data privacy?

A: Mediar’s solution is designed with privacy in mind. All shopper data is anonymized before it leaves the store, ensuring full compliance with GDPR and other relevant privacy regulations.

Q: What kind of improvements can I expect using Mediar?

A: Clients using Mediar have seen a significant improvement in sales conversions. Our platform has boosted client sales conversions by up to 56%, with a 300% ROI within 30 days of implementation.

Q: How can Mediar help with retail media?

A: Mediar provides real-time, targeted insights that enhance the effectiveness of retail media campaigns. By understanding shopper behavior, brands can optimize their in-store marketing strategies, resulting in higher engagement and conversion rates.

Q: How does Mediar gather shopper data?

A: We use existing CCTV infrastructure to gather anonymous shopper data, ensuring compliance with GDPR and other privacy laws. Our AI algorithms analyze this data to provide actionable insights without compromising shopper privacy.

Q: How easy is it to deploy Mediar’s solution?

A: Deploying Mediar is quick and straightforward. Our small "blackbox" device is installed in-store and requires no integration with your existing POS systems. The setup is usually completed in a few hours, with remote support available.

Q: What kind of data do I need to provide to Mediar?

A: Retailers need to share a simple basket file and the store map. This minimal data requirement ensures seamless integration and minimal disruption to your operations.

Q: What are the benefits of using Mediar for my business?

A: Mediar helps reduce lost shoppers, provides valuable insights on missed sales opportunities, and maximizes the ROI on in-store trade investments. Our platform delivers real-time insights that enable informed decision-making and improved sales performance.

Q: How does Mediar help increase sales?

A: By providing detailed insights into shopper behavior, Mediar helps brands and retailers make data-driven decisions about product placement, promotional strategies, and store layouts. This leads to higher shopper engagement and increased sales conversions.

Q: What kind of support does Mediar offer?

A: Mediar provides comprehensive support, including remote setup assistance, ongoing technical support, and detailed analytics reports. Our team is dedicated to ensuring your success and maximizing the value of our platform for your business.