Regulatory Risk Hits the Checkout Aisle

The retail industry just got a reality check. The Home Depot is facing a class-action lawsuit in Illinois for allegedly scanning shoppers’ faces at self-checkout without their consent.

For years, conversations about privacy and compliance in physical retail have lived mostly in the background. This case changes that. Regulatory risk around in-store technologies is no longer hypothetical—it’s here, and it’s real.

The New Era of Privacy Laws

States are catching up fast. Delaware’s new Personal Data Privacy Act is just the latest in a wave of U.S. legislation designed to protect consumers. It joins a patchwork of privacy frameworks that demand retailers take a hard look at how they capture, process, and use shopper data inside their stores.

The question for every retailer now becomes:
Are your in-store technologies truly compliant?

Why Compliance Can’t Be an Afterthought

Shoppers expect seamless, personalized experiences—but not at the cost of their trust. Missteps can lead not only to multi-million-dollar lawsuits, but also long-term damage to brand reputation. Transparency and consent aren’t just legal requirements; they are the building blocks of customer loyalty.

Mediar’s Approach: Built on GDPR

At Mediar, compliance isn’t just a feature—it’s the foundation. Our shopper measurement platform is rooted in the GDPR, the world’s strictest privacy framework. That means:

• Consent-first design — shoppers remain in control of their data
• Ethical data use — no shortcuts, no gray areas
• Future-proof standards — aligned with evolving global regulations

By setting the bar at GDPR, we help retailers and brands innovate with confidence while staying ahead of regulatory risk.

Building Trust in the Future of Retail

As retail media and in-store analytics grow, one thing is clear: compliance can’t wait until regulators come knocking. Privacy must be embedded into every system from the start.

At Mediar, we deliver measurement that is transparent, ethical, and built for the future of retail—so you can focus on growth, not lawsuits.

👉 Ready to see how compliance-first measurement can power your retail media strategy? Contact us to learn more.