Mediar Solutions

Introducing Mediar Solutions

Mediar (formerly IDXP Analytics) makes in-store marketing promotions more profitable for Global Brands & Major Retailers. Think of us as Media ROI. Mediar reflects our role as the trusted platform for both CPGs and Retailers. Mediar holds the unique position of working as an expert mediator between Retailers and CPGs bringing value and insight to both sides of the market simultaneously. Our Big Data platform uses proprietary algorithms to deliver deep actionable insights to improve store execution and merchandising effectiveness. We are headquartered in Silicon Valley with R&D in Brazil and have customers in North America, Europe and South America. Mediar is how brands win.

PromoPower™ For CPGs + Retailers

Mediar PromoPower™ is a ground-breaking Big Data Platform that provides CPG Brand and Category Managers and Retailers with real-time measurement of in-store promotions ROI.

Real-Time Shopper Behavior

PromoPower™ harvests real-time in-store shopper activity data to measure and optimize CPGs’ trade promotion investments in retail stores. Mediar's unique clustering technology delivers a complete picture from a single store to a retail chain.

Promotion Performance > ROI

We map in-store shopper location patterns with product placements and correlate with POS data to produce actionable metrics and drive the ROI of in-store promotional investments.

Our platform

Mediar has what CPGs and Retailers need: better data and insights through in-store, shelf-level tracking. PromoPower converts missed opportunities into basket-growing, brand-expanding advantages. Our trade marketing intelligence generates ROI breakthroughs for in-store promotions. Mediar delivers Real Time Data, Store-by-Store Detail, and Shopper Behavior Understanding. Mediar is How Brands Win.

Capture

Our in-store sensor technology captures precision video of Shoppers' Journeys. Mediar brings new clarity to the analysis of In-Store Shopper Behavior.

Correlate

We correlate Shopper Behavior Data + Brand Promotion Plans + Store Planograms with POS Data to create a complete picture of Trade Marketing Effectiveness.

Predict + Optimize

Our in-store sensor technology captures precision video of Shoppers' Journeys. Mediar brings new clarity to the analysis of In-Store Shopper Behavior.

Future store blog

Our thoughts and insights about the future of brick & mortar retail.

    Our leadership team

    The Mediar team combines retail & tech industry experience, hard-earned business success and the entrepreneurial spirit.

    Gustavo Lemos

    CEO & co-founder
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    Pete Bigley

    CTO
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    Grier Graham

    VP Business Dev
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    Ronaldo Palermo

    Managing Director - Brazil
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    Tom Pai

    CFO
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    Ronald Mak

    Chief Data Scientist
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    Cris Paranhos

    VP of Product & co-founder
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    Victor Gollnick

    VP of Engineering and Operations & co-founder
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    Press mentions

    Pando
    Forbes
    Venture Beat
    Bay Brazil
    The Next Web

    Our customers

    We work with top global CPG brands and major Retailers to drive the profitability of in-store promotions. PromoPower converts missed opportunities into basket-growing, brand-expanding advantages for Retailers and CPGs. Mediar trade marketing intelligence generates ROI breakthroughs for in-store promotions. Our solution strengthens the partnership between Retailers and CPGs so they can collaborate and innovate to retain customer loyalty.

    AbInBev
    Pague Menos
    Danone
    Carrefour
    Kirin
    Longos
    Unilever
    Nestlé
    Muffato
    Colgate
    Tamoil

    USA (Headquarters)

    68 willow road - Menlo Park, CA 94025

    +1 (408) 400-7971

    info@mediarsolutions.com

    Brazil

    Rua Sergipe, 1167 – Sala 1101 - Belo Horizonte, Minas Gerais, 30130-174

    +55 (31) 2514-1071

    info.br@mediarsolutions.com