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Maximize the Impact of Your In-Store Media

AI-powered attribution that connects shopper engagement to sales

Retail media is one of the fastest-growing ad channels in the world. But almost all of that growth, and the measurement rigor that came with it,  has been digital, shaped by standards like the IAB’s for how retail media should be measured. In-store retail media has scaled just as fast with none of that infrastructure, which is exactly why it stays a blind spot for both sides of the table.

How Mediar Delivers Unmatched Retail Media Attribution

Closed-Loop Attribution

Connects in-store media exposure — screens, endcaps, shelf talkers, directly to purchase behavior.

Incremental Measurement

Isolates true media impact against baseline activity, so you know what’s driving net-new sales.

AI-Powered Shopper Insights

Tracks stopping power, dwell time, and path-to-purchase across the store.

Aligned with IAB Standards

Brings the same measurement rigor IAB standardized for digital to in-store media, for the first time.

See it in Action

Attack Index™ & Conversion Share™: From Signal to Shelf

Retail media is booming, but in-store has lacked the tools to prove its value. Mediar changes that.

Bringing in-store the same measurement discipline the IAB standardized for digital, not as a bolt-on, but built directly into the data Mediar already runs for retailers and brands.

Attack Index™ Identifies where genuine shopper demand exists and where media inventory is actually worth investing in, a single number both retailer and brand can plan against, instead of two separate estimates.

Conversion Share™ Shows where purchase decisions actually happen at the shelf, so premium placement is priced and sold based on where it converts, not just where it’s seen. This is what makes in-store media pricing defensible in a negotiation.

Because retail media, retailer performance, and brand attribution all run on the same closed-loop data, there’s nothing separate to reconcile, everyone in the room is looking at the same number.

Shared Data, Different Stakes

Retail media only works when retailers and brands negotiate from the same evidence — not a retailer’s model and a brand’s guess.

  • For Retailers: A defensible revenue line, evidence-based pricing tied to conversion, and a stronger negotiating position backed by shared data.
  • For Brands: Proof that in-store spend drives net-new sales, ROI comparable to digital, and leverage to negotiate placement based on where value is actually created.
  • What makes it work: Both sides measuring against the same Attack Index™ and Conversion Share™ figures, generated from the same closed-loop data, not a retailer's model and a brand's model argued against each other.

With Mediar, brands and retailers can finally measure, optimize, and grow in-store retail media with confidence.

Ready to Revolutionize your Retail Media?

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    USA

    401 East Jackson Street, Suite 2340 Tampa, FL 33602

    Email: contact@mediarsolutions.com
    Phone: +1 (813) 946-0155

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    Email: contato@mediarsolutions.com
    Phone: +55 (11) 99172-6362