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Retail Media Attribution

Measure, Optimize, Succeed

In the evolving landscape of retail media, understanding the true impact of your in-store advertising is crucial. Mediar’s advanced AI platform offers unparalleled retail media attribution, helping you quantify and maximize the effectiveness of your in-store campaigns.

1

Comprehensive Campaign Tracking Our AI-powered system monitors every aspect of your in-store media, from digital displays to shelf talkers, providing a holistic view of campaign performance.

2

Shopper Behavior Analysis Link advertising exposure to actual shopper behavior. Track how your media influences customer journeys, engagement, and ultimately, purchase decisions.

3

Performance Metrics Access key data on campaign performance. Our platform is designed to measure important metrics such as impressions and engagement rates for your media placements.

4

Multi-Channel Attribution Understand the impact of various touchpoints. We’re developing algorithms to help attribute value across the customer journey, from initial exposure to final purchase.

Why Choose Mediar for Retail Media Attribution?

Precision

Our AI technology offers granular, shelf-level insights, not just store-wide data.

Actionability

Enhance product placement for maximum impact using real-time performance data

Integration

Seamlessly combine offline behavior data with online and POS information for a complete picture.

Customization

Tailor attribution models to your specific business needs and goals.

Transparency

Provide brands with verifiable performance data,  strengthening partnerships and driving investment.

AI at All Levels

Computer Vision

AI algorithms capture and interpret information and events from security video cameras

Deep Learning

AI models and scalable data lake create insights through advanced predictive analytics, generate synthetic data to enhance data quality, and continuously improve through self-learning mechanisms

Natural Language Processing

AI automates and streamlines the analysis of shopper behavior, adopting both in-store and on-line shopper behavior data and modeling successful attributions for Brands and Retailers, maximizing conversion rates

Ready to Revolutionize your Retail Media?

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    USA
    382 NE 191st St, Suite 47134
    Miami, Florida 33179-3899 USA
    Email: info@mediarsolutions.com
    Phone: +1 (415) 578-4967‬

    BRAZIL
    Senhora do Carmo, 931, Sion,
    8º andar, Belo Horizonte – MG
    CEP 30.310-000
    Email: contato@mediarsolutions.com
    Phone: +55 (11) 99172-6362