Mediar’s Store-in-Store Success
A leading food & beverage brand aimed to enhance shopper engagement and increase sales within the breakfast category, which includes cookies, coffee, cereal, milk, and RTD beverages. The objective was to assess whether specialized store-in-store displays could significantly impact category conversion rates and optimize promotional spending in a competitive retail environment.
The brand embarked on a multi-faceted strategy to enhance the effectiveness of their breakfast category promotions. The initiative leveraged Mediar’s platform to measure the performance of existing endcaps and store-in-store displays, aimed at attracting and engaging shoppers. Simultaneously, a comprehensive sales analysis was conducted to assess the impact of these displays on product sales compared to traditional placements. The team also utilized shopper mission evaluations to study consumer behavior, focusing on how shoppers navigated and spent time at these new displays. Finally, shopper behavior KPIs at breakfast-specific displays were compared to standard store sections to evaluate the overall success of the initiative.
The implementation efforts resulted in a tangible increase in engagement, with a 10% rise in shopper visits to the breakfast displays. This strategic placement and promotion led to a 7.4% increase in conversion rates within the breakfast category, indicating more effective promotions. Moreover, the optimized promotional strategies brought about significant cost savings, amounting to over $15 million across the retail chains. However, these results, while positive, did not justify a large-scale rollout of the initiative. This case study highlights how detailed performance analysis and strategic in-store promotions can significantly enhance shopper engagement and optimize promotional expenditures.
