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Transforming Shopper Behavior into Actionable Insights for Retail Success

Our Company

Founded in Silicon Valley, Mediar has been a pioneer in AI-driven shopper insights long before AI was a hot topic. With over 100 million shopper journeys tracked, we provide unparalleled data to optimize retail strategies.

While retailers and brands have past sales data, they often lack insights into potential sales from current shoppers. Physical stores function as ‘black boxes,’ limiting understanding of shopper behavior from entry to checkout, leading to missed sales opportunities.

Mediar’s advanced technology sheds light on the entire shopper journey, transforming data into strategic actions that drive growth and enhance the retail experience.

The Mediar Advantage

Track Shopper Behavior

Analyze in-store movements • Identify key conversion patterns

Decode Purchase Decisions

Map product placement impact • Measure promotional effectiveness

Act on Real-Time Data

Access instant insights • Make immediate adjustments

Optimize Store Strategy

Tailor store layouts • Refine merchandising tactics

Test and Improve

Run in-store A/B tests • Continuously optimize based on data

Attribute Retail Media Impact

Measure in-store ad effectiveness • Link digital campaigns to physical sales

Ensure Cost-Effectiveness

Utilize existing CCTV systems • Enable easy and efficient set-up

Our Team

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Gustavo Lemos
Gustavo Lemos

CEO and co-founder

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Andrea Betti-Berruto
Andrea Betti-Berruto
Chief Technology Officer
Chief Operating Officer
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Phil Moran
Phil Moran

US VP of Business Development & Sales

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Cristiano Paranhos
Cristiano Paranhos

VP Operations and co-founder

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Thalles Fonseca
Thalles Fonseca

Sales Director

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Rodrigo Damasio
Rodrigo Damasio

Director of Customer Success

Trusted By

Backed by Talent from

Want to Join Our Team?

We are always on the lookout for exceptional individuals to join our growing family.