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If 3/4 of shopper decisions
are made inside the store,
know them well.

Today, all brick-and-mortar retailers possess data on past sales in their stores, but they lack insights into potential sales to customers currently within their stores.

This is because physical stores function as 'black boxes,' offering limited understanding of shopper behavior from entry to checkout. As a result, retailers find it challenging to optimize the in-store experience to meet shopper expectations, leading to significant missed sales opportunities.

Why is MEDIAR different?

Mediar has what retailers and manufacturers need most: accurate data with conclusive insights for decision making at the POS.

Promo Power for Brands and Retailers

Mediar's PromoPower is an innovative Big Data platform that measures the ROI of in-store promotions in real-time and delivers actionable insights to retailers and brands.

Shopper Behavior

We monitor the shoppers' journey in real-time to identify behavioral patterns and drive insights. The results will allow the optimization of your trade spent and sales increase.

Promo ROI

Discover the actual results of your in-store executions and make quick, confident decisions. We correlate shopper behavior data with the store product map and sales data to measure the effectiveness of your promotional efforts.


Global Leadership team

Mediar is an award winning team that has been featured in major media outlets and headquartered in Silicon Valley with offices in Brazil and the EU

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Gustavo Lemos - CEO Silicon Valley, USA

Gustavo Lemos is a serial entrepreneur in B2B analytics with over 15 years of experience leading teams and building data products. For a decade, he served as a founder and CEO. Gustavo, along with his co-founders, was nominated for the IBM Global Entrepreneur award while building Mediar. Before founding the company, Gustavo served as the co-founder and CEO of Redeinova, a leading B2B data analytics company. He holds a degree in telecom engineering, completed a postgraduate program in Finance at FDC, and received executive education at Stanford GSB.

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Cristiano Paranhos - Director Customer Success and Insights

Cristiano, the co-founder, is a people-centric entrepreneur. He excels in aligning the external vision with a team focused on execution and processes, adopting a hands-on and data-driven approach to get things done. Originally trained as an Architect, Cristiano pursued postgraduate studies in Projects at one of the top business schools (FDC) and received executive education at Babson College.

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Andrea Betti-Berutto - CTO

Andrea, an entrepreneur, founder, and Chief Technology Officer, boasts over 25 years of experience in Semiconductors for Microwave, mmWave, Fiber Optics, and IoT applications. With intensive operational expertise, Andrea excels in areas such as M&A, post-merger integration, value chain management, and has navigated the spectrum from startups to large publicly traded corporations. Andrea has a proven track record in product/technology, quality and reliability, and both business and technical strategic initiatives.


548 Market St
Suite 47134
San Francisco, CA 94104
Senhora do Carmo, 931, Sion,
8º andar
Belo Horizonte - MG
CEP 30.310-000