From Security to Strategy: How Retailers Can Unlock New Revenue with In-Store Data
The Untapped Potential of In-Store Data
Every day, millions of shoppers walk into stores, interact with products, browse aisles, and make purchasing decisions. But once they leave, that valuable data disappears. Traditional retail analytics can tell you what was sold—but not what was missed.
This is where Mediar Solutions comes in. We transform existing in-store CCTV systems into an AI-powered measurement tool, providing shopper behavior insights that retailers can use to optimize promotions, measure media impact, and unlock new revenue streams.
Retailers Are Leaving Money on the Table
Retail media is booming, with CPG brands increasing their investments in targeted marketing. However, most of that spending goes to digital platforms because in-store activations lack the measurement capabilities needed to prove impact. Retailers are missing out on a high-margin revenue opportunity simply because they aren’t providing the level of data brands require.
With Mediar, retailers gain:
✅ Shopper Behavior Analytics – Understand how customers move, interact, and engage with in-store displays. ✅ In-Store Retail Media Measurement – Prove the ROI of promotions, end caps, and secondary placements. ✅ A New Revenue Stream – Monetize shopper insights by offering brands verified performance data.
Measuring What Matters: The New Standard for Retail Media
The current standard for in-store promotion measurement is outdated. Brands and retailers rely on sales lift alone, without knowing why a campaign succeeded or failed. Mediar changes this by introducing e-commerce-style attribution for physical stores.
Imagine being able to: 🔹 Track how many shoppers stopped at a display before purchasing 🔹 Compare the effectiveness of different promotional placements 🔹 Identify missed sales opportunities due to poor visibility or execution
These insights are actionable and drive real revenue growth for both retailers and brands.
The Future of Retail Belongs to Those Who Measure It
Retailers who embrace data-driven decision-making will lead the next era of commerce. Those who don’t will fall behind. It’s that simple.
At Mediar, we believe that if you can measure it, you can optimize it. Retailers no longer have to rely on guesswork—there’s a better way, and it’s already here.
Are you ready to unlock the full potential of your stores? Let’s talk.
