Mediar Solutions Welcomes William Purcell as Strategic Advisor

We’re thrilled to welcome William Purcell as a Strategic Advisor to Mediar Solutions! With an unparalleled track record in retail tech innovation, data-driven insights, and M&As, Bill brings invaluable expertise to our mission of redefining in-store attribution and measurement for both retail media and trade marketing.

A recognized leader in retailer and consumer goods technology innovation, Bill has spearheaded the successful deployment of groundbreaking solutions that have transformed the Fast Moving Consumer Goods (FMCG) industry. His expertise sits at the intersection of major CPG retailers, consumer brands, and the technology that unifies them—which is exactly where Mediar is driving change.

Some of Bill’s key innovations include:
📍 AisleFire – Pioneering in-store micro-location mobile marketing, delivering CPG media to phones with 1-meter precision—without beacons.
📊 Market6 – Connecting Kroger with 2,500+ CPG brands, processing over 15 billion daily predictive analytics for inventory and out-of-stock tracking.
💳 planetU – The world’s first “load-to-card” paperless coupon, revolutionizing shopper marketing and mobile media.
🛒 Apollo Space Management System – The leading category management and planogramming tool for CPG brands and retailers.
📈 InfoScan (IRI) – A game-changer in syndicated data tracking, giving brands and retailers unmatched insights.
🌍 GS1 – A driving force behind global data interoperability standards for the retail and CPG industries.

Bill is also an Equity Partner at DCVC, the world’s leading venture capital firm specializing in Big Data, AI, Machine Learning, AdTech, IoT, and Retail Tech investments, where he evaluates cutting-edge innovations shaping the industry.

At Mediar, we believe in-store retail media needs better measurement, and we’re pioneering shopper behavior-driven attribution models that the industry has been missing. Bill’s strategic guidance will be instrumental as we scale our impact globally.

Please join us in welcoming Bill to the Mediar team! 👏