Mediar’s ShopperLab Insights Dashboard: Driving Retail Media Performance with Behavioral Analytics

In today’s retail landscape, brands and advertisers aren’t just asking for visibility—they’re demanding proof. Whether a campaign runs on a screen, a shelf, or a sign, the objective is the same: drive sales and influence behavior. But without credible measurement, media budgets remain stuck in pilot mode.

That’s where Mediar’s ShopperLab Insights Dashboard comes in. Built for retail media leaders, trade marketers, and category teams, this platform delivers a single, trusted framework to measure what matters, optimize what works, and unlock more value from every in-store investment—regardless of format.

From Counting Impressions to Driving Conversion

Traditional sales metrics and sensor-based impressions only tell part of the story. ShopperLab connects the full journey—who entered the store, where they moved, what they saw, and what they bought—to deliver true closed-loop attribution.

Unlike static tools that just count eyeballs, Mediar ties shopper behavior directly to conversion and ROI, enabling both brand and trade campaigns to scale with confidence.

Key Tools That Drive Results

Conversion Funnels & Dynamic Heatmaps Understand how shoppers flow through your store, where they pause, and what drives them to buy. Optimize placement strategies—digital or physical—based on real engagement data.

Basket & Sales Analysis Move beyond sales lift. Uncover how media and promotions shape buying decisions, basket composition, and cross-category behavior.

Period Comparisons & Campaign Breakdown Evaluate seasonal campaigns, endcap tests, or digital signage performance across timeframes and stores. Identify what works—and where to invest more.

Proving Impact Across Retail Media & Trade

ShopperLab isn’t just for retail media teams. It supports brand-funded media and trade-funded promotions alike—providing a shared platform where both retailers and brands can validate spend, measure success, and refine strategy.

Whether you’re managing an endcap display, an in-aisle LCD, or a branded banner, Mediar delivers the same attribution framework—grounded in shopper behavior and aligned with IAB and GDPR standards.

Proven Performance

Retailers and CPG brands using Mediar have already seen measurable outcomes:

• +56% sales increase from optimized placement based on behavioral heatmaps
• 300%+ ROI from improved campaign targeting and layout decisions
• 2.3x increase in impulse conversions by aligning promotions with real-time shopper mindset

The Future of In-Store Media Is Measurable

Mediar is redefining how in-store performance is measured. By closing the loop between shopper exposure and purchase, we help retailers unlock brand budgets, improve trade outcomes, and win with data-driven execution.

Get Started

The ShopperLab Insights Dashboard is available now. If you’re ready to move beyond impressions and pilot programs—and start delivering retail media that performs—contact Mediar to schedule a demo today.