Unlock Growth with Data-Driven Insights: Mediar’s Solutions for Retail Challenges
According to the 2024 Consumer Good’s Technology (CGT) Retail and Consumer Goods Analytics Study, retailers and brands are facing growing challenges in understanding shopper behavior and measuring the effectiveness of their in-store strategies. From optimizing promotions to improving category management, the report highlights a significant gap between the industry’s priorities and its capabilities. Mediar is uniquely positioned to fill this void by linking shopper behavior to measurable results, offering the tools and insights needed to turn challenges into growth opportunities.
Further highlighting the need for data-driven solutions, 80% of trade marketing leaders believe that optimizing promotions through data is essential for growth. However, 62% of them struggle to measure the real impact of their efforts. Mediar steps in with tools that precisely track sales uplift from specific promotional tactics, ensuring smarter and more strategic investments.
Category management is another area that needs improvement, with 56% of brands reporting that a lack of insights into in-store shopper behavior is a significant barrier to success. Mediar provides the actionable insights that these brands need to enhance their strategies, ensuring they stay competitive in a crowded marketplace.
As companies prepare to increase their in-store media spending by 20% in the next year, the urgency for effective media attribution grows. Mediar delivers on this need, offering unmatched precision in linking media activities to real-world sales impact.
One of the key challenges brands face is inconsistent promotion execution across stores, with 42% reporting missed sales opportunities due to these inconsistencies. Mediar’s in-store execution tracking tools help brands identify these gaps, ensuring their promotions are effective and aligned across all locations.
Moreover, 35% of retailers are seeking ways to improve real-time engagement with shoppers but lack the systems to track foot traffic and in-store interactions. Mediar addresses this through real-time heatmaps and shopper journey insights, providing retailers with the tools they need to enhance engagement and conversion.
Finally, with 61% of trade marketing teams under pressure to prove ROI, Mediar’s comprehensive suite of tools—from tracking missed sales opportunities to measuring promotional impact—equips brands and retailers to make data-driven decisions. By doing so, Mediar is helping them navigate the complexities of today’s market, driving growth and ensuring long-term success.
