Why We Named It Mediar: The Story Behind Retail Media’s Earliest Bet

Mediar has been ahead of the curve since day one—using AI to decode shopper behavior long before it was trending.

Fun fact: When it came time to name the company, we were thinking a few moves ahead. Mediar reflects two big ideas:
➀ Mediation – bridging the gap between brands and retailers
➁ Media + Retail – we saw the retail media wave coming before it even had a name.

That instinct paid off. Retail media networks are now projected to surpass $100B in ad spend by 2026—and we’re still the only company that can tie in-store retail media campaigns to actual shopper behavior. No guesswork. Just clear, actionable data.

Our advantage? A proprietary dataset built from over 100 million in-store shopper journeys—captured through deep infrastructure and exclusive retail partnerships. It’s a level of insight others simply can’t match or replicate.

While most rely on past sales data, we illuminate the full path to purchase—helping brands and retailers uncover missed opportunities, optimize performance, and drive smarter growth in physical stores.